Mapping A Decade of Mobility Change: 2023-2033
A foresight-driven strategy workshop series designed to anticipate and adapt to key forces shaping tomorrow's mobility into one clear map for leaders to act on.
00
Sitaution
The world's largest retailer needed to understand how mobility was changing. From electric vehicles to flying cars, from hydrogen to synthetic fuels - the future of transport looked complex and unclear. Their 2,500+ auto centers faced disruption from every direction. Leaders needed a clear map to make confident bets on the future.
Task
I was tasked with creating a comprehensive Map of the Decade that would guide leaders through mobility's transformation, showing how key forces will reshape both transport and retail over the next ten years.
The generated Map of the Future is a visual tool that highlights the intersections of these key drivers and future scenarios, guiding businesses through strategic decisions as mobility evolves. This foresight model helps anticipate challenges and opportunities for Walmart’s Auto Care Centers and their expansion into future mobility services, allowing them to align with sustainability and customer-driven innovations.
We turned complex signals into a clear map for action through three main steps
Found the Big Shifts
Identified seven key drivers: Alternative Fuels, Connected Platforms, Future Form Factors, Mobility for All, Services Extended, Roadtrips Reimagined, and Geopolitical Risks
Built detailed analysis of each driver
Created clear maps showing how they connect
Built Future Scenarios
Developed four detailed scenarios: Growth (Electrified Evolution), Constraint (Mixed Momentum), Collapse (Grid Dependency), and Transform (Merged Commerce)
Used scenario planning to stress test current objectives
Created rich stories about how each future might unfold
Made It Useful
Created a visual map connecting all the pieces
Built clear zones for innovation and risk
Added real examples and signals to watch
Made it easy to use for strategy work
*All images and data presented here have been recreated with care. Personal information has been altered to protect the privacy of my clients and ensure confidentiality*
year
2023
timeframe
6 months
contributions
Engagement Manager, Strategic Foresight Lead, Workshop Design & Facilitation, Executive Leadership Engagement.
category
Strategic Foresight
01
The Map became the primary strategic tool for mobility initiatives, guiding decision-making across divisions.
02
Empowered leadership to shape a long-term mobility strategy aligned with sustainable practices and customer-focused innovation.
03
Stress tested current strategic objectives across multiple future scenarios, ensuring strategic adaptability and alignment with long-term goals.
