Wellness Magazine from 2034, Delivered Today
As lead strategist, I helped the world's largest retailer see how wellness would change from 2024 to 2034. The future came alive through a physical and digital magazine from 2034, letting leaders touch and feel tomorrow's opportunities.
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Sitaution
The wellness industry is rapidly evolving, driven by advancements in technology, societal shifts, and an increasing focus on holistic health. The Fortune 1 needed a comprehensive, future-proof strategy to establish itself as a leader in wellness, anticipating key trends and aligning with emerging consumer behaviors. The challenge was to design a long-term vision that integrated physical, mental, and emotional wellness while ensuring sustainability and accessibility.
Task
Led strategic foresight initiaives to map personal wellness from 2024-2034 for the world's largest retailer. Created physical and digital magazines from the future to help leaders make smarter bets on wellness futures.
We put complex futures into a magazine because big changes feel real when you can flip through them like morning news.
To navigate this complex challenge, we used foresight methods to move from signals to actionable insights, creating tangible visions of the future.
Signal Scanning & Analysis
Identified critical trends shaping wellness future: AI diagnostics, wearables, preventative care
Mapped first, second, and third-order impacts
Built a comprehensive signal database
Strategic Foresight Workshops
Facilitated 7 cross-functional workshops with more than 40 participants.
Created consequence maps for key trends, drivers, signals, and scenario planning.
Built consensus on the future direction
Future Magazine Creation
Designed physical and digital magazine versions
Integrated narrative storytelling with strategic insights
Created visual maps of trend implications
*All images and data presented here have been recreated with care. Personal information has been altered to protect the privacy of my clients and ensure confidentiality*
year
2023
timeframe
6 months
contributions
Strategic Foresight Lead, Workshop Design & Facilitation, Editorial & Design Lead.
category
Strategic Foresight
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Created a comprehensive future magazine that became the go-to reference for wellness strategy across leadership teams.
02
Sparked major strategic initiatives based on magazine insights about caregivers and preventative care in the near term..
03
Built a clear roadmap for embedding wellness into everyday customer life, leading to immediate action on two key technology partnerships.
