Gleo:Discover, Track and Experience Social Impact
As a fractional CPO, I led GLEO's product strategy and GTM efforts to prepare them for their $500,000 seed funding round, transforming a simple rewards app into a platform for discovering, tracking, and experiencing social impact.
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Sitaution
People want to do good things for society but can't easily see or share their impact. Most apps just count points or money, missing the bigger picture of how small actions create big change. Gleo needed to grow from a simple rewards app into something bigger that could change how people think about doing good.
Task
I was tasked with transforming Gleo from a reward-tracking app into a movement while leading the GTM strategy to secure seed funding. This meant shaping the product vision, mentoring junior designers, and building their flagship platform. The challenge was to create a compelling product-market fit that would attract users and investors, ultimately support a $500,000 seed round.
"Beat the Kid" - A Mumbai-focused launch campaign challenging adults to match kids' knowledge of the local waste segregartion rules. Beca use sometimes the best teachers of city guidelines are our youngest citizens.
I provided senior product leadership and hands-on execution, helping Gleo avoid the cost of a full-time executive while getting the expertise needed at this critical growth stage. Alongside building the core impact-tracking platform, we created a localized launch campaign for Mumbai that spreads across Instagram filters and web, testing if gen z can match children's knowledge about BMC-mandated waste segregation rules.
Product Leadership
Built product strategy and roadmap for seed funding
Established core metrics and success frameworks
Led vision alignment across founders and developers
Team Development
Set up and mentored initial product team
Created efficient product development processes leveraging AI
Established design review and quality standards
Launch Preparation
Designed partner onboarding system for 120+ partners
Built GTM to support 500,000$ seed round.
Created handover documentation for future product team
year
2024
timeframe
4 months
contributions
Chief Product Officer as a Service, Product Strategy & Team Leadership, Design System Creation & Implementation, GTM Strategy & Launch Planning
category
Product Design
01
Led 6-person team including people from engineering, design and marketing from zero to launch-ready in 4 months, supporting funding round through effective product and GTM strategy
02
We designed Gleo's digital offerings to balance innovation with user engagement, positioning the platform for growth while maintaining lean development costs through strategic use of AI
03
Created full brand identity and product launch strategy, from core platform to Mumbai-focused game campaign, demonstrating market validation through successful user adoption
